Development, AI & automation, Team leadership, Design & UX, Accessibility, Prototyping, Research & planning

Hey! I'm Peter Schmalfeldt. I create web applications and AI tools, from the first idea to the finished product. I enjoy exploring possibilities and shaping how things look and work, whether I'm creating something independently or helping a team move it forward.

My Approach

Design

Development

Collaboration

Curiosity

I like understanding how things work and exploring what could work better. Each project starts with questions and room to learn.

Purpose

I take time to understand the people who will use what I create. Their needs guide the decisions along the way.

Exploration

I use design and prototypes to give ideas a shape. Trying things early helps me find what works and refine the experience.

Perspective

My experience connects design with development, through deployment. I consider how decisions affect the whole project, including what happens after launch.

Collaboration

I can create a complete project or work alongside your team. I share what I know and help move the work forward.

50+ Clients I've worked with
80% Clients that return for more projects
25+ Years of professional experience
200+ Completed projects

Work Experience

Senior AI Engineer

Patagonia

I create AI tools for teams across Patagonia. Previously a Senior Digital Engineer, I moved into the AI team in July 2026.

2022 - present

Senior SFCC Full-Stack Developer

Red Van Workshop

I developed ecommerce applications and helped teams connect the systems behind them. I also mentored developers and created tools to support their work.

2017 - 2022

Independent Consultant

Freelance

I take ideas from research through design and development to launch. I also join teams to help lead their projects.

2000 - present

Qualifications

Bachelor of Interactive Media

Webster University

Studied interactive media, with a minor in Audio Engineering and a Certificate in Web Design.

2004

Certified AI Associate

Salesforce

Covers AI fundamentals and the responsible use of data, including ethical considerations when applying AI to business needs.

2024

Certified B2C Commerce Developer

Salesforce

Covers creating and customizing ecommerce applications with Salesforce Commerce Cloud, including storefront development and integrations with other systems.

2022

Let's chat!