Development, AI & automation, Team leadership, Design & UX, Accessibility, Prototyping, Research & planning
Hey! I'm Peter Schmalfeldt. I create web applications and AI tools, from the first idea to the finished product. I enjoy exploring possibilities and shaping how things look and work, whether I'm creating something independently or helping a team move it forward.
Curiosity
I like understanding how things work and exploring what could work better. Each project starts with questions and room to learn.
Purpose
I take time to understand the people who will use what I create. Their needs guide the decisions along the way.
Exploration
I use design and prototypes to give ideas a shape. Trying things early helps me find what works and refine the experience.
Perspective
My experience connects design with development, through deployment. I consider how decisions affect the whole project, including what happens after launch.
Collaboration
I can create a complete project or work alongside your team. I share what I know and help move the work forward.
Work Experience
Senior AI Engineer
Patagonia
I create AI tools for teams across Patagonia. Previously a Senior Digital Engineer, I moved into the AI team in July 2026.
2022 - present
Senior SFCC Full-Stack Developer
Red Van Workshop
I developed ecommerce applications and helped teams connect the systems behind them. I also mentored developers and created tools to support their work.
2017 - 2022
Independent Consultant
Freelance
I take ideas from research through design and development to launch. I also join teams to help lead their projects.
2000 - present
Qualifications
Bachelor of Interactive Media
Webster University
Studied interactive media, with a minor in Audio Engineering and a Certificate in Web Design.
2004
Certified AI Associate
Salesforce
Covers AI fundamentals and the responsible use of data, including ethical considerations when applying AI to business needs.
2024
Certified B2C Commerce Developer
Salesforce
Covers creating and customizing ecommerce applications with Salesforce Commerce Cloud, including storefront development and integrations with other systems.
2022





















